Growing Mad Mimi: Sharing Disruptive Techniques
First: Thanks Gabe Saravia
Gabe Saravia shared his plugin creation experience at our Nov 21st meeting. Gabe loves Rails but he doesn’t love writing Rails migrations. His plugin, Has-In-Model-Attributes, automates the process. Thank you Gabe!
Coming December 1st: Growing Mad Mimi
Gary Levitt (of Mad Mimi) contacted Dave Hoover (of Obtiva) in early 2007 about building an email marketing web site in Ruby on Rails. In subsequent months and years, Gary and Dave collaborated almost daily in order to improve, scale, fix, and market Mad Mimi into one of the leading email marketing sites on the web.
At our December 1st meeting, Dave will share his biggest lessons from this project. Most of the lessons are not technical, though Ruby and Rails certainly facilitated them. Read More